PERSUASION, PROPOSALS, AND PUBLIC SPEAKING Second Edition by Stan A. Lindsay Persuasion is the counterpart of coercion. Whereas, coercion uses physical force to cause some individual human or animal to do what the coercer would have done, persuasion uses only words to accomplish the same goal. Persuasion assumes that the one being persuaded has free will, and that free will can be swayed or influenced by the credibility or ethos of the persuader, the use of emotion, or the use of logic. Humans generally agree that persuasion is preferable to coercion. This book explains how persuasion may be used in sales and other business contexts. "Proposals" is short for the phrase "proposed solutions." In business, problems arise and must be solved. This book offers a thorough approach to solving problems and teaches readers how to write business proposals. Since sales, business proposals, and other types of business persuasion are often presented orally, this book discusses how principles of public speaking may be used to accomplish business persuasion. ______________________________________ Accompanying this text is a URL for a sample planning report. Purchasers of this text have permission to adapt this sample planning report (including the memo text [a document in MS-Word], the problem solving matrix [a table in MS-Word] and the simple Gantt Chart [a table in MS-Word]) without fear of Copyright infringement so long as they credit this text in their memo and Reference page(s) and retain this text in their personal libraries.